Adobe TV Fri, 24 May 2013 00:00:23 +0000 Fri, 24 May 2013 00:00:23 +0000 http://tv.adobe.com/show/adobe-social-media-week-2012/ Presentations from the live event at Adobe San Jose with the focus on social media data and ROI 2013 Adobe Systems Inc. http://thumbnails.tv.adobe.com/2012-04-17/f8d5c178-33e0-03fd-ce2b-5e433a364c9d.jpg http://tv.adobe.com/show/adobe-social-media-week-2012/ 60 adobetv@adobe.com (Adobe TV) Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/social-media-week-2012-social-data-and-analytics-hub/ http://tv.adobe.com/watch/adobe-social-media-week-2012/social-media-week-2012-social-data-and-analytics-hub/ adobetv@adobe.com (Adobe TV) Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance" Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/confessions-of-a-digital-marketer/ http://tv.adobe.com/watch/adobe-social-media-week-2012/confessions-of-a-digital-marketer/ adobetv@adobe.com (Adobe TV) John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/adobe-facebook-measuring-the-value-of-a-fanfollower/ http://tv.adobe.com/watch/adobe-social-media-week-2012/adobe-facebook-measuring-the-value-of-a-fanfollower/ adobetv@adobe.com (Adobe TV) Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/let-the-compass-guide-you-a-framework-for-social-analytics-part-1/ http://tv.adobe.com/watch/adobe-social-media-week-2012/let-the-compass-guide-you-a-framework-for-social-analytics-part-1/ adobetv@adobe.com (Adobe TV) Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/let-the-compass-guide-you-a-framework-for-social-analytics-part-2/ http://tv.adobe.com/watch/adobe-social-media-week-2012/let-the-compass-guide-you-a-framework-for-social-analytics-part-2/ adobetv@adobe.com (Adobe TV) Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/social-data-is-a-crystal-ball-part-1/ http://tv.adobe.com/watch/adobe-social-media-week-2012/social-data-is-a-crystal-ball-part-1/ adobetv@adobe.com (Adobe TV) Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure. Fri, 27 Apr 2012 00:00:00 +0000 http://tv.adobe.com/watch/adobe-social-media-week-2012/social-data-is-a-crystal-ball-part-2/ http://tv.adobe.com/watch/adobe-social-media-week-2012/social-data-is-a-crystal-ball-part-2/